Supermarket chains have begun introducing ‘social baskets’, making it possible to purchase essential everyday products at discounted prices.

In the first phase, 15 categories of food products will be sold at reduced prices from specially designated sections. The social basket includes flour, rice, sugar, buckwheat, chicken, confectionery, pasta, dairy products, and other items in highest demand.

Giorgi Gotsiridze, Commercial Director of Libre, announced that products included in the discount scheme will be showcased at additional points of sale within Libre stores.

“We will place our emphasis on the social and consumer basket, staple categories such as pasta, flour, rice, sugar, and buckwheat, as well as dairy products, meat products, and so forth. These are the products that appear most frequently in the consumer basket. So that customers can easily locate such items across our network and in our shops, they will be presented at additional display points, in baskets, and will carry distinct price indicators,” said Giorgi Gotsiridze.

According to Salome Chelidze, Head of Nikora PR, the promotional offers on products will be updated weekly.

“We have developed a basket encompassing everyday essentials. We have started collaborating with suppliers to make these baskets more affordable and accessible. On that basis, promotions were launched from May 7 onwards; they will be updated weekly, and every Thursday we will offer customers new products at revised prices,” said Salome Chelidze.

Meanwhile, Ani Gakharia, Commercial Director of Agrohub, spoke about the measures taken to help customers navigate the promotion as easily as possible.

“To make it even easier for customers to find their way around the promotion, the label ‘Top Price’ will be displayed alongside every relevant price. This will allow customers to navigate our network with ease,” said Ani Gakharia.

As Tinatin Devadze, Floor Manager at Goodwill, explained, the products covered by specific offers will be rotated periodically in response to customer demand.

“Within the means available to our company, certain offers are being applied to specific products within the social basket. These are essential everyday items. Naturally, in response to customer demand, these products will be substituted according to different brands or varieties,” said Tinatin Devadze.