1 million tourist visits in 3 months - new record high for Georgia
The Georgian National Tourism Administration has released the latest figures for the first quarter of 2026, revealing a new record for international tourist visits.
Between January and March 2026, Georgia welcomed 997,529 international tourist visits, marking a 4% increase (+38,582 visits) compared to the same period in 2025. This sets a historic high for tourist arrivals in the first three months of the year.
While tourism specifically saw growth, total international traveler entries (including transit and non-tourist visits) reached 1,300,505, a slight decline of 1.1% (-14,323 visits) year-over-year.
Turkey remains the primary source of visitors, contributing 238,368 visits in the first quarter. The Top 15 list of visitors includes neighboring countries alongside strategic markets such as the USA, UK, Germany, Poland, Israel, Kazakhstan, China, and India.
A significant milestone was reached in arrivals from the European Union and the United Kingdom, totaling 96,226 visits - a 30.2% increase over the previous year. Notable growth was recorded in:
Special growth was recorded from the following strategic markets:
The ongoing war in Iran and cancelled flights have negatively impacted visitor numbers from the following countries:
However, the Gulf States showed resilience with an overall 8.2% growth in visitors. While the UAE (-19.8%) and Kuwait (-18.7%) saw drops, other nations in the region experienced sharp increases:
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A delegation of wine professionals, journalists, bloggers, and influencers from Germany has recently visited Georgia. The tour was financed by the National Wine Agency and organised by its contractor, the marketing firm ff.k Public Relations.
According to the National Wine Agency, during the visit, the nine-member group travelled to the Kartli and Kakheti regions, visiting various wine companies and traditional cellars. They sampled a diverse array of Georgian wine styles and gained first-hand insight into the unique craftsmanship and process of making qvevri (traditional clay vessels).
The National Wine Agency initiated its partnership with the German agency ff.k Public Relations in 2021, aiming to popularise Georgian wine and boost its export potential. This active promotional campaign continues throughout the current year. As part of the strategy, tasting seminars are being hosted across various German cities for wine professionals, trade representatives, and consumers alike. Additionally, Georgian wine is being showcased at major international exhibitions, backed by targeted advertising and media campaigns, alongside tailored wine tours to Georgia for members of the press, sommeliers, and retailers.
Germany currently ranks among Georgia’s top five wine export markets, driven by a steady rise in sales volume. Georgia exported nearly 670,000 litres of wine to Germany between January and May this year, up 33% year-on-year.
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