The internationally renowned K-beauty premium brand - Erborian is now available for Georgian consumers through PSP, its exclusive and official local partner.

Present in 53 countries worldwide, Erborian is known for brings together Korean skincare expertise, French sophistication and advanced cosmetic technologies. Founded in 2007, the brand gained international recognition through its iconic BB and CC creams, which combine skincare and makeup benefits. Today, Erborian continues to expand its portfolio with innovative formulas designed to meet evolving skincare needs.

Inspired by Korean beauty traditions, Erborian incorporates ingredients such as Ginseng, Centella Asiatica, Bamboo, Yuzu and Korean snow mushroom into its innovative skincare formulations.

The brand's arrival in Georgia further expands PSP's K-beauty portfolio. Since introducing its first Korean skincare brand, Mizon, to the Georgian market in 2018, PSP has become the official and exclusive local partner of more than 10 Korean beauty brands: Mizon, Missha, A'pieu, Village 11, Dermafirm, Manyo, Round Lab, COSRX and Beauty of Joseon. 

Erborian’s arrival in Georgia marks another step in expanding access to internationally recognized K-beauty brands for local consumers. Georgian consumers can now discover Erborian's skincare range across PSP's pharmacy network. 

"As Georgia's leading pharmacy brands, PSP continues to introduce Georgian consumers to leading international K-beauty brands and emerging skincare innovations. With Erborian now available in our network, customers can discover the brand and explore its range of products.

With its distinctive blend of Korean skincare heritage, French sophistication and contemporary innovation, Erborian continues to bring its unique beauty philosophy to consumers around the world. Now, Georgian consumers can experience it through PSP's pharmacy network” - PSP representatives stated.