PSP is the Market Leader in Georgia's Pharmacy Sector
According to a consumer research study conducted in 2025 on the Georgian pharmaceutical market, PSP Pharma is the market leader. The company has maintained its leading position since 2013 and remains the #1 choice among consumers.
First and foremost, PSP holds the leading position in the pharmacy market in terms of brand awareness. When a pharmacy is mentioned, consumers most often name PSP first. Furthermore, consumers trust PSP and are likely to recommend it to others. Among all pharmacy chains, 96% of consumers spontaneously mention PSP. PSP also leads in Top-of-Mind (TOM) awareness, with 42% of respondents naming it first when listing familiar pharmacies.

PSP's leading position is also confirmed by consumer market share distribution—the company is a leader not only in brand awareness but also in consumption shares. In total, 74% of consumers use PSP's services, while 37% choose PSP as their primary pharmacy.

According to the research, consumers choose a pharmacy based on various factors. They most commonly consider a convenient location, affordable prices, promotions, and pharmacists' professional service.

The consumer research of the pharmacy market was conducted by ACT Research, a company that carries out this study annually across Georgia, with the participation of over 5,000 respondents.
PSP was founded in 1994 and became Georgia's first official distributor of European medicines. Today, the company imports products from over 100 pharmaceutical manufacturers that comply with GMP standards. Since 2008, PSP has been the only pharmaceutical network in the Caucasus to hold the international ISO 9001:2008 quality management certification awarded by German experts. In addition, PSP has repeatedly passed audits for compliance with GDP (Good Distribution Practice) standards and has received the corresponding certification.
It is noteworthy that PSP is the first pharmaceutical company in Eastern Europe to implement Microsoft Dynamics 365 Business Central and LS Retail fully. The company has established a new Western standard in service quality, operational efficiency, and business process management through this.
Currently, PSP operates over 350 branches across Georgia and employs more than 5,000 people. The PSP network offers a wide range of products from leading manufacturers, including pharmaceuticals, parapharmaceuticals, dietary supplements, mother and baby care products, oral care items, and decorative cosmetics. In addition to its pharmacies, PSP also runs an e-commerce platform, allowing customers to purchase the complete product assortment online and use home delivery services.
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TBC Concept Gallery presents a solo exhibition by Natela Grigalashvili “Whither Are You Flying, O Cloud? The Fereydani Trace: Four Centuries Later
01.06.2026.13:54
TBC Concept Gallery presents Natela Grigalashvili’s solo show “Whither Are You Flying, O Cloud? The Fereydani Trace: Four Centuries Later, from June 6 to September 15.
The title of this exhibition was born from a chance, yet deeply symbolic conversation. While traveling in Fereydani, one of the local residents shared their mother’s words with Natela Grigalashvili. It turns out that the woman would often look up at the clouds in the sky and ask whether they were flying toward her remote homeland. She had never seen Georgia herself, but she carried it in her heart her entire life.
This kind of sadness and melancholy haunts the entire history of the Fereydani Georgians. Their story began in the early 17th century with their forced deportation by Shah Abbas. Since then, for four centuries in the heart of Iran, in the Isfahan province, they managed to preserve the most important thing- their identity and their ancient Georgian speech, which acts as a kind of living linguistic museum.
The subject of Fereydani Georgians has been an important creative interest for Natela Grigalashvili for years. However, the project took its final shape when she discovered a book published a century ago. The conceptual framework of the exhibition was defined by the 1894 records of Lado Aghniashvili. He was the first Georgian who traveled to Iran more than a century ago in his attempt to find the ‘lost’ Georgians. Natela Grigalashvili’s journey turned out to be a walk following Aghniashvili’s footsteps- not by a direct physical route, but through the search for the emotional and cultural memory that the researcher once described.
The series presented in this exhibition is an attempt to observe an isolated cultural island, where daily life is deeply intertwined with a constant longing for the homeland. This intertwining of past and present ultimately becomes a dialogue across time and space- between the Fereydani described by Lado Aghniashvili a century ago, and the Fereydani seen today through the eyes of Natela Grigalashvili.
Natela Grigalashvili has dedicated more than thirty years to documentary photography. Her work mainly centers on the everyday life of regional Georgia, the socio-cultural identity of isolated communities, collective memory, and the impact of the modern world on these spaces. Creating mostly long-term projects, she spends months and even years living in the environments she captures. This direct and continuous connection with the local people allows her to gain their trust, giving her images a deeply personal and an intimate feel.
Curated by Myriam Grigalashvili
Exhibition Opening: June 6, 5:00 PM.
Address: TBC Concept Gallery Multifunctional Space, Marjani