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Georgia gets unique opportunity for Georgian wine to capture attention of world's top auction houses, experts, and collectors - PM Kobakhidze

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“We are presented with a unique opportunity for Georgian wine to capture the attention of the world’s foremost auction houses, leading experts and collectors. Every specimen held here is a powerful instrument of our cultural diplomacy,” Prime Minister of Georgia Irakli Kobakhidze said in an address at the event marking the opening of the unique cellar on the grounds of Wine Factory No. 1.

In his assessment, the full scholarly study of this historic enoteca, situated in one of Tbilisi’s most distinguished historic quarters, represents a significant step towards the future.

“This historic wine cellar of the Crown Estates, built at the close of the 19th century with the patronage of the great patriot and philanthropist David Sarajishvili, is a remarkable monument of industrial architecture that has faithfully preserved our unique treasure for over a century. It is a living chronicle of Georgian winemaking. Each of the more than 20,000 collectable bottles held here carries its own story. Among them are unique specimens aged for over two centuries, and the first estate wines produced in the European manner in the 1890s. Here too is the legendary Mukhrani champagne, which earned the highest international recognition at exhibitions as far back as the late nineteenth century,” Kobakhidze declared.

The Prime Minister noted that the global significance of the collection is underscored in particular by the fact that, alongside Georgian masterworks, the cellar holds the personal premium reserves and anniversary collections of world leaders.

“We are presented with a unique opportunity for Georgian wine to capture the attention of the world’s foremost auction houses, leading experts and collectors. Every specimen held here is a powerful instrument of our cultural diplomacy,” Kobakhidze stated.

The Prime Minister expressed his gratitude to everyone involved in preserving and safeguarding the collection. He also expressed hope that new discoveries resulting from the study of the enoteca’s unique collection of alcoholic beverages would help strengthen Georgia’s reputation as the birthplace of wine.

Minister of Environmental Protection and Agriculture Davit Songhulashvili and the President of Château d’Yquem, Pierre Lurton, have also made their speeches at the event marking the opening of the centuries-old enoteca. Members of the Georgian government and parliament were in attendance.

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image American media platform SOMM TV prepares documentary film on Georgian wine

29.05.2026.21:33

A film crew from SOMM TV has visited Georgia, with the trip organised and financially supported by the National Wine Agency.

During their visit, representatives of SOMM TV attended celebratory events marking National Wine Day on May 8 of this year. They also visited Georgian wineries in Kakheti and Kartli, where they were introduced to the centuries-old traditions of Georgian winemaking and to its contemporary wine culture.

The one-hour documentary will be broadcast on SOMM TV, as well as on the platform’s YouTube channel and social media pages, this coming summer.

According to the National Wine Agency, featuring Georgia as one of the world’s oldest winemaking nations on SOMM TV’s highly-rated programmes is expected to play a significant role in elevating the profile of Georgian wine and increasing its sales in the strategically important American market.

SOMM TV is an international digital media platform devoted entirely to wine, gastronomy, travel and lifestyle. The platform was founded by American sommeliers and representatives of the wine industry, and is renowned for its high-quality documentaries, series and educational content about the world of wine. Among its most celebrated projects is the SOMM documentary series, which has garnered widespread acclaim from professional sommeliers and wine enthusiasts alike.

The National Wine Agency has long-standing partnerships with global media outlets such as CNN, CBS, Netflix, and others to promote Georgian wine, enhance its international profile, and support the growth of wine tourism.

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