With the financial and organisational support of the National Wine Agency, Georgian wine was showcased at 24 international exhibitions and festivals across 11 countries during the first seven months of this year.

Events were held in Germany, China, France, Japan, Italy, Slovenia, Greece, the United States, Austria, the United Kingdom, and Belarus.

According to the National Wine Agency, 115 Georgian wine presentations and tastings were hosted across 11 countries during the same period. The events were held in Germany, Australia, the United States, Turkey, Norway, France, Belgium, Switzerland, South Korea, Poland, and the United Kingdom.

Under the state programme to promote Georgian wine on the domestic market, 20 events, including masterclasses, exhibitions, festivals, competitions, and forums, were held in Georgia with the financial support of the National Wine Agency.

During the reporting period, 12 wine tours were organised in Georgia for foreign wine professionals, trade figures, and media representatives. To raise the international profile of Georgian wine and showcase the country’s centuries-old winemaking heritage, National Wine Day was established. Initiated by the National Wine Agency and approved by the Government of Georgia, the day is celebrated annually on May 8.

Marketing campaigns across various formats on strategic and priority markets for Georgian wine are executed by contractor companies of the National Wine Agency. The Agency’s strategic markets remain the United States, the United Kingdom, Germany, Poland, China, South Korea, and Japan.