With financial support from the National Wine Agency, 16 Georgian wine-producing companies participated in Wine Vision by Open Balkan 2026, the international wine, food, spirits, and tourism exhibition in Belgrade, Serbia.

According to the agency, the exhibition serves as a vital international platform for Georgian wine producers. Participation helps local winemakers identify new trade partners, expand export markets, and establish a stronger global presence.

Held annually in Belgrade, the exhibition is one of South-Eastern Europe’s largest trade fairs. It traditionally brings together nearly 500 producers from around 30 countries worldwide, offering a unique space for wine business representatives, distributors, and importers to build new commercial partnerships.

The Ambassador Extraordinary and Plenipotentiary of Georgia to the Hellenic Republic, Levan Beridze, attended the exhibition.

The Embassy of Georgia to the Hellenic Republic, which also maintains concurrent diplomatic relations with the Republic of Serbia, supported Georgian producers participating in Wine Vision by Open Balkan 2026.

Promoting Georgian wine and raising its global profile is a top priority for the National Wine Agency. Since 2013, its targeted marketing campaigns across the US, Europe, and Asia have successfully expanded export potential and driven entry into new global markets.