Georgia had 2,783 hotels and hotel-type establishments in 2025 - Geostat
A total of 2,731 economic entities engaged in hotel services operated in Georgia in 2025, owning 2,783 hotels and hotel-type establishments, according to data from the National Statistics Office of Georgia (Geostat). The figure was 4.5% higher than in 2024.
According to Geostat, the largest shares of hotels and hotel-type establishments were located in the Autonomous Republic of Adjara, at 21.3%, and Tbilisi, at 20.9%.
The most common legal form among entities engaged in hotel services was that of an individual entrepreneur, accounting for 65.5% of all operating hotels and hotel-type establishments in 2025.
Some 99.8% of hotels and hotel-type establishments were privately owned, while 0.2% were state-owned.
The total floor area of operating hotels and hotel-type establishments reached 3,964.6 thousand square meters in 2025, up 9.8% year-on-year. The residential area of guest rooms stood at 1,761.0 thousand square meters, an 8.9% increase compared with the previous year.
The total number of beds in Georgia’s operating hotels and hotel-type establishments reached 120,200 in 2025, up 6.0% from 2024. The number of rooms increased by 6.1% year-on-year to 54,300.
Georgia’s hotels and hotel-type establishments served 6.2 million guests in 2025, 6.5% more than the previous year. Foreign visitors accounted for 62.7% of all guests. The largest group of foreign visitors, 555,400 people, were citizens of Israel, representing a 1.0% increase from 2024. Citizens of EU countries accounted for 10.4% of all foreign guests.
In 2025, the majority of foreign visitors to Georgian hotels and hotel-type establishments — 92.0% — traveled to the country for holidays and recreation.
Among foreign guests staying in Georgian hotels and hotel-type establishments for recreation purposes, the largest shares were citizens of Israel and the Russian Federation, accounting for 14.7% and 12.9%, respectively.
A total of 29,101 people were employed in Georgia’s hotels and hotel-type establishments in 2025, with women accounting for the majority, at 54.5%.
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Georgia launches tourism advertising campaign in Berlin, Warsaw
15.10.2026.23:40
Georgia’s National Tourism Administration launched an outdoor advertising campaign in Berlin and Warsaw, placing promotional banners showcasing the country as a tourist destination at nearly 300 prominent locations along major streets and squares in the two European capitals.
The advertisements feature Georgia’s mountain resorts, diverse landscapes and cultural heritage, highlighting the country’s tourism attractions to audiences in Germany and Poland.
As part of its efforts to promote Georgia in key European markets, the National Tourism Administration also organized a series of tourism roadshows in Poland and Germany alongside the outdoor advertising campaign.
Presentations and business-to-business (B2B) meetings were held in four cities - Warsaw, Berlin, Munich and Frankfurt.
Around 150 German and Polish tourism companies participated in the roadshows and business meetings across the four cities.