Georgia launches major tourism marketing campaign in France
The Georgian National Tourism Administration (GNTA) has launched a large-scale marketing campaign in France to promote Georgia as a leading travel destination.
As part of the campaign, banners showcasing Georgia’s most attractive tourist sites have been installed at 170 locations across Paris - including metro stations, central streets, and major squares.
The visuals highlight the country’s stunning nature, rich culture, and historic cities, inviting Parisians and visitors alike to discover Georgia.
Throughout the year, the GNTA will carry out a variety of promotional activities across French cities to present Georgia’s diverse tourism potential.
The campaign aims to raise Georgia’s visibility and increase tourist flows from France to Georgia.
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Georgia earns USD 829.8 million from travel in Q1 2026, with annual growth of 0.5%
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Georgia earned USD 829.8 million from travel revenues in the first quarter of 2026, representing a 0.5% increase compared with the same period of the previous year.
According to the National Bank of Georgia, the European Union’s share of international travel receipts in Q1 2026 stood at 17.0%, amounting to USD 140.7 million, a year-on-year increase of 36.4%.
The figures also show growth in revenues from Turkey and Ukraine, up 12.2% and 34.2% year-on-year, respectively, reaching USD 120.1 million and USD 45.3 million. Against the backdrop of the ongoing conflict in the Middle East, travel revenues from Israel declined by 13.4% year-on-year, falling to USD 98.9 million.
Revenues from Russia continue to trend downward; receipts from Russian visitors to Georgia fell by 12.3% in the first quarter of 2026.
Georgia’s travel revenues by country of origin for Q1 2026 are distributed as follows:
Azerbaijan – USD 48.1 million
Belarus – USD 16.2 million
Turkey – USD 120.1 million
Iran – USD 9.7 million
Israel – USD 98.9 million
Russia – USD 124.3 million
Saudi Arabia -USD 12.9 million
Armenia – USD 28.8 million
Ukraine – USD 45.3 million
European Union – USD 140.7 million
Other Countries – USD 185.0 million.
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