Georgia records all-time high in EU and UK visits and revenue over nine months - National Tourism Administration
Georgia received a record 473,620 visits from EU countries and the UK in January–September 2026, up 20.1% on the first three quarters of last year, according to the Georgian National Tourism Administration.
The administration noted that visits from all 27 EU member states increased over the period.
“Alongside the number of visits, revenue from EU countries and the UK also hit a record. In nine months, Georgia earned a record USD 665.4 million from EU and UK visitors, up 29.1% (USD 150.1 million) on the same period last year.
In the third quarter, revenue from EU countries and the UK reached a record USD 310.2 million, up 30.2% (USD 72 million) year on year.
International visits from EU countries and the UK also hit an all-time high in the third quarter (July–September), at 224,419, up 16.6% on the same period in 2025.
The following European countries recorded the strongest growth in visitors:
In January–September 2026, Georgia recorded 6,112,078 international visits, up 0.04% (2,323 visits) on the same period in 2025.
Tourist visits hit a nine-month record: Georgia received 4,404,872 international tourist visits, up 2.3% (97,778 visits) year on year,” the National Tourism Administration said.
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International visitors spent GEL 5.7bn in Georgia in Q3 2026 - Geostat
30.10.2026.22:17
Georgia recorded 3.1 million arrivals by non-resident international travellers in the third quarter of 2026, marking a 3.6% increase compared to the same period last year, according to the National Statistics Office of Georgia (Geostat). Travellers aged 31 to 50 accounted for the largest share of arrivals at 40.1%.
Of the total arrivals, international visitors accounted for 2.6 million visits—up 3.3% year-on-year.
According to Geostat, the total number of individual international visitors reached 2.2 million in Q3 2026, making a 3.1% rise on the corresponding period in 2025.
During the reporting period, international visitors made 2.1 million tourist-type visits, representing a 4.7% increase year-on-year.
Overnight tourists comprised 82.1% of all international visitors, while same-day excursionists made up 14.3%, and 3.6% fell into both categories.
The largest contingent of visitors arrived from the Russian Federation, totalling 596,800 people and representing 26.7% of total visitors. Turkey ranked second with a 14.5% share, followed by Armenia at 11.0%. Russian citizens led with 695,800 visits, followed by Turkish nationals (398,100) and Armenian citizens (316,200).
Visitors aged 31–50 formed the largest demographic group at 44.5%, while female travellers made up 48.8% of the total.
Geostat noted that holiday, leisure, and recreation served as the primary motivation for the vast majority of visits (58.8%). Tbilisi and the Autonomous Republic of Adjara were the most visited destinations, registering 1,349,500 and 1,291,000 visits respectively.
The average duration of stay during Q3 2026 stood at 6.4 nights, up 2.2% from 6.3 nights recorded in Q3 2025. Repeat visits accounted for 76.7% of all trips made during the quarter.
Total visitor expenditure reached GEL 5.7 billion during the reporting period, representing an 8.2% drop compared to Q3 2025. Average expenditure per visit decreased by 11.1% year-on-year to GEL 2,194.4.