Georgia records over 119,000 visits from China in 9 months, up 23.6%
Georgia recorded 119,081 international visits from China between January and September 2026, an increase of 23.6%, or 22,748 visits, compared with the same period in 2025.
From July to September, Georgia received 64,527 international visits from China, up by 14,949 visits, or 30.2%, compared with the third quarter of last year.
China is a strategically important tourism market for Georgia. This year, Georgia participated as a partner country at ITB China 2026, one of Asia’s major tourism trade fairs, attracting significant attention both at the exhibition and in Chinese media coverage.
The Georgian National Tourism Administration is conducting an active promotional campaign in the Chinese tourism market. Its activities include training representatives of Georgia’s private sector, organizing business-to-business (B2B) meetings, roadshows and presentations, as well as arranging familiarization trips to Georgia for Chinese influencers, media representatives and travel companies.
Alongside these promotional efforts, the number of air connections between China and Georgia is increasing. This year, direct flights between Shanghai and Tbilisi were launched for the first time.
Georgia Records More Than 4.4 Million Tourist Visits in Nine Months
Between January and September 2026, Georgia recorded 6,112,078 visits by international travelers, up 0.04%, or 2,323 visits, compared with the same period in 2025.
The number of international tourist visits reached a record high of 4,404,872 during the first nine months of the year, an increase of 2.3%, or 97,778 visits, year-on-year.
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International visitors spent GEL 5.7bn in Georgia in Q3 2026 - Geostat
30.10.2026.22:17
Georgia recorded 3.1 million arrivals by non-resident international travellers in the third quarter of 2026, marking a 3.6% increase compared to the same period last year, according to the National Statistics Office of Georgia (Geostat). Travellers aged 31 to 50 accounted for the largest share of arrivals at 40.1%.
Of the total arrivals, international visitors accounted for 2.6 million visits—up 3.3% year-on-year.
According to Geostat, the total number of individual international visitors reached 2.2 million in Q3 2026, making a 3.1% rise on the corresponding period in 2025.
During the reporting period, international visitors made 2.1 million tourist-type visits, representing a 4.7% increase year-on-year.
Overnight tourists comprised 82.1% of all international visitors, while same-day excursionists made up 14.3%, and 3.6% fell into both categories.
The largest contingent of visitors arrived from the Russian Federation, totalling 596,800 people and representing 26.7% of total visitors. Turkey ranked second with a 14.5% share, followed by Armenia at 11.0%. Russian citizens led with 695,800 visits, followed by Turkish nationals (398,100) and Armenian citizens (316,200).
Visitors aged 31–50 formed the largest demographic group at 44.5%, while female travellers made up 48.8% of the total.
Geostat noted that holiday, leisure, and recreation served as the primary motivation for the vast majority of visits (58.8%). Tbilisi and the Autonomous Republic of Adjara were the most visited destinations, registering 1,349,500 and 1,291,000 visits respectively.
The average duration of stay during Q3 2026 stood at 6.4 nights, up 2.2% from 6.3 nights recorded in Q3 2025. Repeat visits accounted for 76.7% of all trips made during the quarter.
Total visitor expenditure reached GEL 5.7 billion during the reporting period, representing an 8.2% drop compared to Q3 2025. Average expenditure per visit decreased by 11.1% year-on-year to GEL 2,194.4.