Georgia’s tourism sector generated record $4.7 billion in revenue from tourism in 2025 - Georgian PM
Georgia’s tourism sector generated a record $4.7 billion in revenue in 2025, said on Friday Georgian Prime Minister Irakli Kobakhidze during his annual address to the legislative body.
In his remarks, Kobakhidze noted that Georgia hosted 7.8 million international travelers in 2025, including 5.522 million tourist visits, marking an 8.4% increase compared to the previous year.
“2025 was a record year in terms of tourism revenue. Tourism generated $4.7 billion in revenue last year. In 2025, we hosted 7.8 million international travelers, including 5.522 million tourist visits. This segment recorded 8.4% growth. Despite the conflict in the Middle East, which naturally affected tourist flows, tourism revenue still increased by 0.5% in the first quarter of 2026”, he said.
“During the same period, Georgia’s airports served 4.3% more passengers year-on-year, with more than 1.6 million passengers and 7,800 flights operated”, the PM continued.
Kobakhidze further added that twenty new hotels, offering around 1,000 hotel rooms, opened during this period.
“As of today, Georgia has 2,691 hotels with a total of 53,000 rooms. The Ministry of Economy is carrying out very important marketing activities in our strategic markets”, he concluded.
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Of this total, outbound visits by Georgian residents stood at 571,900, representing a 1.4 per cent increase on the corresponding period in 2025.
GeoStat reports that Georgian resident visitors made 388,700 tourist-type visits abroad, marking a 0.8 per cent rise year-on-year. The majority of these visits (47.4 per cent) were made by residents aged 31 to 50, whilst female visitors accounted for 46.3 per cent of total visits.
Furthermore, the agency’s report shows that the largest single motivation for trips in Q2 2026, accounting for 34.9 per cent of visits, was visiting friends and relatives. The most popular destinations were Turkey and Armenia, recording 201,100 and 112,900 visits respectively.
In the second quarter of 2026, the average length of stay per visit was 6.36 nights, representing a 0.6 per cent decrease on the same period in 2025 (6.40 nights). Repeat visits accounted for 98.3 per cent of all trips.
According to GeoStat, total expenditure incurred during visits in Q2 2026 reached 685.6 million GEL, a 17.6 per cent increase compared to the same period last year. The average spend per visit rose by 16.1 per cent year-on-year to reach 1,198.7 GEL.
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