Georgia sees record number of travellers from EU countries - National Tourism Administration Head
Maia Omiadze, the Head of the Georgian National Tourism Administration, said on Wednesday that the agency’s main goal was to diversify Georgia’s tourism markets, with a range of activities carried out annually to achieve this objective.
In her remarks, Omiadze emphasised that targeted marketing campaigns, combined with close cooperation with the Georgian Airports Association, would help attract new airlines.
She said these joint efforts would have a direct impact on visitor statistics, reflected in the growing diversity of countries represented in Georgia’s top ten source markets.
“This is precisely what a diversified market looks like, as reflected in the statistical data we receive from the tourism industry. Our top ten source markets include countries such as China, India, EU member states, Gulf countries and, of course, Israel, as well as neighbouring countries. In line with our strategy, we work with these markets every year to ensure that many more travellers visit Georgia”, Omiadze said.
She added that the country’s planned market diversification policy had contributed to a steady year-on-year increase in the number of international travellers.
“It is precisely this planned action plan focused on diversification that has ensured a year-on-year increase in the share of travellers coming to Georgia. According to statistical data, Georgia has never before received so many travellers from EU countries. Their share reached 9.1% in the first quarter of 2026 and in the overall statistics”, Omiadze concluded.
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Georgia had 2,783 hotels and hotel-type establishments in 2025 - Geostat
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A total of 2,731 economic entities engaged in hotel services operated in Georgia in 2025, owning 2,783 hotels and hotel-type establishments, according to data from the National Statistics Office of Georgia (Geostat). The figure was 4.5% higher than in 2024.
According to Geostat, the largest shares of hotels and hotel-type establishments were located in the Autonomous Republic of Adjara, at 21.3%, and Tbilisi, at 20.9%.
The most common legal form among entities engaged in hotel services was that of an individual entrepreneur, accounting for 65.5% of all operating hotels and hotel-type establishments in 2025.
Some 99.8% of hotels and hotel-type establishments were privately owned, while 0.2% were state-owned.
The total floor area of operating hotels and hotel-type establishments reached 3,964.6 thousand square meters in 2025, up 9.8% year-on-year. The residential area of guest rooms stood at 1,761.0 thousand square meters, an 8.9% increase compared with the previous year.
The total number of beds in Georgia’s operating hotels and hotel-type establishments reached 120,200 in 2025, up 6.0% from 2024. The number of rooms increased by 6.1% year-on-year to 54,300.
Georgia’s hotels and hotel-type establishments served 6.2 million guests in 2025, 6.5% more than the previous year. Foreign visitors accounted for 62.7% of all guests. The largest group of foreign visitors, 555,400 people, were citizens of Israel, representing a 1.0% increase from 2024. Citizens of EU countries accounted for 10.4% of all foreign guests.
In 2025, the majority of foreign visitors to Georgian hotels and hotel-type establishments — 92.0% — traveled to the country for holidays and recreation.
Among foreign guests staying in Georgian hotels and hotel-type establishments for recreation purposes, the largest shares were citizens of Israel and the Russian Federation, accounting for 14.7% and 12.9%, respectively.
A total of 29,101 people were employed in Georgia’s hotels and hotel-type establishments in 2025, with women accounting for the majority, at 54.5%.
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