Unique climate empowers Western Georgia to craft entirely distinctive wine styles - German Master of Wine Konstantin Baum
Supported by the National Wine Agency and organised by its contractor, the German marketing firm ff.k Public Relations, Konstantin Baum, a German Master of Wine and content creator, has visited Georgia, exploring wine cellars and producers across the Imereti region.
Konstantin Baum is the creator of one of the world’s most popular wine channels on YouTube, boasting over 200,000 subscribers and millions of views.
His visit to Georgia is set to boost the profile of Georgian wine among both industry professionals and consumers. Although Baum had visited Georgia several times before, this marked his first trip to the Imereti region.
“I had never been to Western Georgia before, and it was fascinating to discover these parts of the country and taste the wines directly within the terroir where they are crafted. It is wonderful to see just how diverse Georgia truly is. Thanks to the unique climatic conditions here, it is possible to produce entirely different styles of wine. The higher rainfall and distinct temperature variations lend the wines a remarkable freshness, a vibrant character, and a standout aromatic profile. It was also deeply interesting to visit cellars of varying scales and to appreciate the sheer potential that Imereti holds for the future,” Konstantin Baum noted.
Germany is Europe’s largest importer and consumer of wine. Driven by National Wine Agency initiatives and steady collaboration with local winemakers, Georgian wine exports continue to show a strong upward trend. In the period from January to June this year, nearly 784,000 litres of wine were exported from Georgia to Germany, marking a 22% increase compared to the same period last year.
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Georgia had 2,783 hotels and hotel-type establishments in 2025 - Geostat
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A total of 2,731 economic entities engaged in hotel services operated in Georgia in 2025, owning 2,783 hotels and hotel-type establishments, according to data from the National Statistics Office of Georgia (Geostat). The figure was 4.5% higher than in 2024.
According to Geostat, the largest shares of hotels and hotel-type establishments were located in the Autonomous Republic of Adjara, at 21.3%, and Tbilisi, at 20.9%.
The most common legal form among entities engaged in hotel services was that of an individual entrepreneur, accounting for 65.5% of all operating hotels and hotel-type establishments in 2025.
Some 99.8% of hotels and hotel-type establishments were privately owned, while 0.2% were state-owned.
The total floor area of operating hotels and hotel-type establishments reached 3,964.6 thousand square meters in 2025, up 9.8% year-on-year. The residential area of guest rooms stood at 1,761.0 thousand square meters, an 8.9% increase compared with the previous year.
The total number of beds in Georgia’s operating hotels and hotel-type establishments reached 120,200 in 2025, up 6.0% from 2024. The number of rooms increased by 6.1% year-on-year to 54,300.
Georgia’s hotels and hotel-type establishments served 6.2 million guests in 2025, 6.5% more than the previous year. Foreign visitors accounted for 62.7% of all guests. The largest group of foreign visitors, 555,400 people, were citizens of Israel, representing a 1.0% increase from 2024. Citizens of EU countries accounted for 10.4% of all foreign guests.
In 2025, the majority of foreign visitors to Georgian hotels and hotel-type establishments — 92.0% — traveled to the country for holidays and recreation.
Among foreign guests staying in Georgian hotels and hotel-type establishments for recreation purposes, the largest shares were citizens of Israel and the Russian Federation, accounting for 14.7% and 12.9%, respectively.
A total of 29,101 people were employed in Georgia’s hotels and hotel-type establishments in 2025, with women accounting for the majority, at 54.5%.
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